NOV 6-8, 2013
Washington, DC
Renaissance Washington, DC Hotel
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DISCOVERING ANSWERS TO THE SEARCH PUZZLE

Thursday, November 7, 2013

8:00 a.m. - 8:45 a.m.
Continental Breakfast
8:45 a.m. - 9:00 a.m.
INNOVATIVE INTRANETS AWARDS
9:00 a.m. - 9:45 a.m.
KEYNOTE: Big Data Vs Human Data
Dave Snowden, Chief Scientific Officer, Cognitive Edge

Will information come from the misty mountains of the internet or the cloud with no human engagement as Big Data suggests? Don’t we need human sensors to share knowledge? Our popular and provocative speaker discusses the cycles of techno-fetishism that try and ignore the importance of human intelligence, seeking to create the great algorithm which will answer the questions of life, the universe, and everything else. Big Data is important, but it’s only the start of the journey, and savvy organizations realize they need a synthesis of machine and human intelligence. Get lots of insights and ideas to take home to your organization.

9:45 a.m. - 10:00 a.m.
KEYNOTE: Enterprise Search in Virtual Environments
John Patzakis, President & CEO, X1

Virtualized data centers, cloud infrastructures, and virtual desktop environments are gaining critical mass in the enterprise. While there are many compelling benefits associated with this trend, one emerging and serious challenge is the search and retrieval of large datasets residing in enterprise private clouds and other virtual environments. Hear how organizations are solving these challenges and driving revenues for their organizations.

10:00 a.m. - 10:45 a.m.
Coffee Break in the Enterprise Solutions Showcase
10:45 a.m. - 11:45 a.m.
Improving the Search User Experience
Beatrice Cacace, Senior Program Manager, Knowledge Management, Ubisoft Entertainment
John Herzer, Search Analytics project lead, Sandia National Laboratories

Users are the ultimate judges of how well search works. At Ubisoft, the team took a functional approach, including identifying sources to crawl, challenging the user interface, analyzing usage, and assessing relevancy. Sandia National Laboratories looked to a federated search framework to provide aggregated results from relevant data sources in a highly responsive manner. The two approaches nicely dovetail to stimulate thinking about what works best in your organization to improve the search experience.

12:00 p.m. - 12:45 p.m.
Market Insights: Search Optimization and Preparation
Martin Tuip, Product Marketing Manager, Recommind

Search optimization is usually seen as the purview of search marketing professionals for consumer sites. How- ever, it is also becoming the goal of business implementers seeking to improve the internal user experience and gain efficiencies for the business. Often it’s a matter of planning and good housekeeping. How can your search experience be improved and enhanced? Topics of interest include:

  • Analyzing the data environment
  • Taxonomy
  • Entity extraction and metadata
  • Classification/categorization
  • Pipeline and connectors
12:45 p.m. - 2:00 p.m.
Attendee Lunch in the Enterprise Solutions Showcase
2:00 p.m. - 2:45 p.m.
Applying Market Research Methods to Search
Ed Dale, Search Services Manager, EY Knowledge, EY

Market segment analysis is widely used in sales and marketing to understand customers and identify buying behaviors. Can these techniques transfer to the enterprise search environment? At Ernst & Young, the answer is a resounding, “Yes!” Dale explains how the firm modified the concept to work with internal users and their information needs. He is confident that this new tool will help you understand who uses search and what factors lead to a better search experience in your organization.

3:00 p.m. - 3:45 p.m.
Market Insights: Unlocking the Potential of Enterprise Search
Jeff Dupree, Content Migration and Enterprise Search Sr. Sales Executive, Kapow Software

Kapow Software will present case studies on how they were able to help several global enterprises provide a seamless and consistent user search experience by mapping legacy and user-generated, unstructured data across multiple knowledgebases to a standard taxonomy and controlled vocabulary for improved search results.

3:45 p.m. - 4:15 p.m.
Coffee Break in the Enterprise Solutions Showcase
4:15 p.m. - 5:00 p.m.
Configuring Enterprise Search for Success
Marianne Sweeny, VP Internet Marketing, Your Strategic Edge
Dan Beder, Vice President of Client Services, Catalyst

Where do you look for an enterprise search framework, a roadmap as to how you should proceed? These two experienced search engine strategists have answers! Sweeny shares her Enterprise Configuration Roadmap with steps, tools, and outcomes from design through deployment to sustained optimal search performance. Regardless of your content management platform, Sweeny’s roadmap helps you design and develop search around user expectations. Frahm’s roadmap details how to switch to enterprise search and addresses issues such as whether to transition all at once or on a staggered basis and how to handle multiple agencies, collect and report data, and determine risk-benefit ratios. Both frameworks are based on real situations and real successes.