Wednesday Keynotes


Keynote - Think Creatively & Make Better Decisions

Wednesday, November 7: 8:45 a.m. - 9:30 a.m.

While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. We have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic. Pontefract proposes a return to balance between the three components of productive thought—dreaming, deciding, and doing—combining creative, critical, and applied thinking. “Open thinking” is a cyclical process in which creativity is encouraged; critiquing leads to better decisions; and thoughtful action delivers positive, sustainable results. Get tips and techniques to use in your organization!


, Flat Army and & Author, Lead. Care. Win.


Keynote - Accelerating Digital Business Clarity

Wednesday, November 7: 9:30 a.m. - 9:45 a.m.

Hayes surfaces ideas on how the world’s biggest and most innovative companies transform customer and employee experiences. Learn how the best and brightest organizations take a human-first approach to finally meet the transformational promise of Big Data by delivering moments of clarity to employees and customers alike through engaging digital experiences.


, CEO, Lucidworks


Keynote - Becoming an Information-Driven Organization

Wednesday, November 7: 9:45 a.m. - 10:00 a.m.

Becoming information-driven enables key stakeholders within an organization to leverage all available enterprise data and content to gain the best possible understanding of the meaning and insights it carries. Connecting enterprise data along topical lines across all available sources provides people with the collective knowledge and expertise of the organization in context. Parker discusses the challenges preventing data-intensive organizations from becoming “information-driven” and the current state and future possibilities of insight engines.


, Director of Product Marketing, Sinequa

Wednesday Sessions


User-Centered Design

Wednesday, November 7: 10:45 a.m. - 11:30 a.m.

With an enterprise search experience that had been around since 2011, Ubisoft decided it was time for a revamp. To make the most of this opportunity, it wanted to use a full user-centered approach. Cacace describes the revamp process from end-to-end, including leveraging user research, personas, impact maps, benchmarks, and user testing. She also talks about feedback received after launch.


, Senior Program Manager, Knowledge Management, Ubisoft Entertainment


Relevance Is Not Just an Algorithm

Wednesday, November 7: 11:45 a.m. - 12:30 p.m.

It’s been a knotty problem for years: How do you provide valuable results when users don’t know what they want? Problems include ambiguous query terms, a huge number of matching results, focusing on core areas, and avoiding embarrassment. Machine learning can now help with analyzing queries’ content and use interactions, then boosting or dropping based on attributes, ordering facets, and diverse results. Adding to Rappoport’s analysis, Selvaraj discusses how search personalization matches search results to search queries using machine learning models that are trained to match intent with content.


, Search Quality and Relevance Consultant, Search Tools Consulting, Inc.

, Co-Founder/VP Product Management, SearchBlox Software, Inc.


Conversational Search

Wednesday, November 7: 1:30 p.m. - 2:15 p.m.

The concept of conversation search can influence search engine product decisions. Baumgartel reviews the current relationship between chatbots and search for customers who engage in ecommerce and support. He compares the strengths and weaknesses of both approaches and looks for a path that will combine them in an optimal way. Chatbot and other conversational search tools can change search engine implementation processes.


, Sr. Consultant


Evolution of Search & Discovery: A Panel Discussion

Wednesday, November 7: 2:30 p.m. - 3:15 p.m.

As we look for new solutions to old problems, it’s helpful to check in with some search and discovery experts for their views. We also welcome participation from attendees to shed light on the evolution of search and discovery.


, Director of Product Management, Intersystems


, Senior Advisor, Biomedical Informatics, InterSystems

, CTO & Chief Customer Officer, BA Insight

, President, Synthexis and Cognitive Computing Consortium

, Senior Product Manager, SharePoint, Yammer & Delve, Microsoft


Singing the Search Platform Blues

Wednesday, November 7: 4:00 p.m. - 5:00 p.m.

Many organizations don’t know what to expect from search and therefore don’t invest in it at all. Many want to have “quick wins” instead of committing to a long-term strategy: They want to implement changes or enhancements that require minimal effort to drive business value in the short term. Thus, they may overlook the importance of choosing or replacing a search platform. Miles Kehoe provides practical advice on determining how to make search work to support your organization’s business strategy.


, Founder & President, New Idea Engineering

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