MAY 21-22, 2013
New York, NY
New York Hilton Midtown
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Monday, May 20, 2013

9:00 a.m. - 12:00 p.m.
W1: Developing a Search Strategy for Your Organization
Martin White, Managing Director, Intranet Focus Ltd, UK

Only one in five organizations has a search strategy. The objective of this workshop is to ensure that all attendees leave with a framework that they can use immediately to prepare or enhance their enterprise search strategy. The workshop also gives a lot of opportunity to share experiences of search strategy and governance. Run in a set of four 30-minute sessions with attendees working in small groups focusing on four aspects of a search strategy, the strategies are pulled together at the end. The sessions covers stakeholder requirements, content quality, technology support, and search management. Each group covers all four topics.

W2: Successfully Managing Enterprise Search Installations
Miles Kehoe, Founder & President, New Idea Engineering
Ed Dale, Emerging Technology Associate Director, EY Knowledge, EY
Kenn North, Senior Product Manager - Search, National Instruments
Mikhail Kotov, Product Manager, Enterprise Search, eBusiness, National Instruments

Above a certain basic level of functionality, successful implementation of enterprise search is more dependent on methodology than platform. Companies that spend tens of thousands of dollars to acquire and implement enterprise search technology still consider search a “fire and forget” application. Web search platforms such as Google work so well, managers tend to assume that search must be easy, because—on the web at least—it just works. But the Google search experience doesn’t just happen. Skilled engineers (and applications) work every day, analyzing billions of searches to understand user intent; recognize and process anomalies; and make the user search experience satisfying. Even when you don’t have the data volume of Google, you can implement monitoring and continuous improvement. In this platform-agnostic session, you learn the basics of making enterprise search work, including what to monitor—and how; methodologies to analyze and understand user intent; engaging users to help in the process; managing your search platform; and tools that help you improve search.

1:30 p.m. - 4:30 p.m.
W3: Architecting Optimal Search Strategies With SharePoint 2013
Jeff Fried, Director, Product Management, Intersystems

This workshop focuses on the search capabilities of SharePoint 2013 and how to match them to a variety of search needs and strategies. Learn how to create a corporate search strategy, as well as what elements you need to identify and plan for. After this, we move on to a demonstration of each of these elements, putting them into a practical context. During this workshop, attendees get deep-dive information about the key elements of search—content sources, scopes, crawled and managed properties, cross-content source configuration, ranking models and relevancy, PowerShell, PipeLine Extension, search-based applications, and user experience.

W4: Adding Semantics to Enterprise Search
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group, LLC, USA

Enterprise search continues to disappoint, mainly because our brains use language to search for answers, and search engines don’t understand language. The only way search will ever work is to add semantics to search. This workshop covers the full range of techniques for adding semantics to search—which ones to use to solve which problem and how to integrate them into a semantic platform that supports not only enterprise search, but also enables the development of advanced, search-based applications. This workshop covers all you need to know to add semantics to search applications: the basic analytic techniques from machine learning to sophisticated rule building; a survey of the vendor space of semantic technologies; an evaluation process of the right semantic software for your organization; an iterative development process; and the range of types of applications that can be built with semantics technologies.


Daniel Tunkelang, LinkedIn