November 15 - 17, 2016
Workshops November 14
JW Marriott Washington DC
search • discover • inform • deliver • connect

Tuesday, November 15, 2016

8:00 a.m. - 8:45 a.m.
Continental Breakfast
8:45 a.m. - 9:45 a.m.
WELCOME & KEYNOTE: Hacking KM or How to Innovate!
Jeffrey Phillips, VP & Lead Consultant, OVO Innovation

Although the application of agile methods to software development is most common, the heart of agile is knowledge management. Agile relies on direct communication and intense collaboration across an integrated team of subject matter experts. Agile focuses on concurrent efforts with learning built into all phases and levels of the effort. Our experts in agile and KM provide a lively discussion of the types of knowledge, key methods of transferring, and sharing.

9:45 a.m. - 10:00 a.m.
KEYNOTE: Thinking & Searching Outside of the Box
Dave Clarke, Founder, Synaptica LLC, USA
Maish Nichani, Co-founder, Ola Search

Our industry helps people retrieve information by searching, browsing, and visualizing the data stored within their content management systems. This endeavor is inherently introspective in so far as it focuses on the close analysis of an enterprise’s internal content. This talk is an exercise in thinking outside of that box. Clarke explores ways in which an enterprise’s internal content can be mined for information, even when the answers don’t always exist within the data we are querying. He discusses the use of natural language processing and semantic query expansion techniques, demonstrating the power of ontologies and machine reasoning to interrogate internal content in new and powerful ways.

10:00 a.m. - 10:45 a.m.
Coffee Break in the Enterprise Solutions Showcase
10:45 a.m. - 11:30 a.m.
Voice of the Customer
Ed Dale, Emerging Technology Associate Director, EY Knowledge, EY
Matt Riley, CEO, Swiftype

For EY, part of its enterprise search program is a robust voice of the customer program. Ed Dale gives a holistic view of how EY did this, from establishing the business case for the program all the way through to implementation. He shares actual experiences with staffing and growing a successful program and show a demo. He offers key insights, proven techniques, and lessons learned. Separately, Matt Riley brings us up to date with new developments with Swiftype’s search engine.

11:45 a.m. - 12:30 p.m.
Finding Meaning & Relevance in Search
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group, LLC, USA
David Copps, CEO, Brainspace

Relevancy ranking has long been a problem for enterprise search. Counting the number of times a text string appears in a document, even with weighting algorithms, has never managed to achieve anything close to satisfying users. Tom Reamy describes a text analytics-based approach that adds meaning to relevancy. Dave Copps explains how augmented intelligence and machine learning influence relevance. Making search results relevant is possible!

12:30 p.m. - 1:45 p.m.
Attendee Luncheon in the Enterprise Solutions Showcase
1:45 p.m. - 2:30 p.m.
Delving Into SharePoint in the Cloud
Robert L Bogue, President, Thor Projects LLC
Stefan Olafsson, CEO, Twigkit

Search experiences haven't changed much in 30 years, but as digital natives gain influence, the traditional ways of search lose relevance. Robert Bogue provides his view on how search is changing to support a hybrid experience, information access is being improved through Delve, and the power of the Office Graph to determine individual relevancy. Twigkit takes its own approach to search, providing the missing link between cloud and on premises, letting users rapidly develop search and discovery applications that simultaneously access all your data sources, as Stefan Olafsson elucidates.

2:45 p.m. - 3:30 p.m.
Evolution of Search
Daniel Shapiro, Associate Director, Merck & Co., Inc.
Erik Johannessen, Senior Specialist, Merck & Co., Inc.
Sebastian Klatt, Senior Consultant, Raytion GmbH

During the last 4 years, Merck has evolved in its search philosophy and technology. Moving from a poorly received enterprise search experience, it now relies on analytics and key technologies to drive decision making. Stressing authoritative content and quality over sheer volume, Merck is also looking at future improvements as it shifts key pieces to the cloud. Sebastian Klatt also sees the evolution of search in terms of relevance and explains how relevancy is determined, what relevancy alternatives exist, and how to tune relevancy.

3:30 p.m. - 4:15 p.m.
Coffee Break in the Enterprise Solutions Showcase
4:15 p.m. - 5:00 p.m.
Search Trends in the Retail Environment
Martin Baumgartel, Head of Site Search, Shopify
Benjamin Klatt, Senior Consultant, Raytion GmbH

Enterprise search is not restricted to internal operations; it's imperative to have robust search for ecommerce and in-store experiences. If customers can't find what they want to buy quickly and painlessly, they will move on to a competitor's site or give up entirely. Hear some hints on how to maximize search in the retail environment, including visual search and a Verizon "search by example" use case. Benjamin Klatt presents Raytion’s shorter path to success, integrating use case-driven applications, analyzing current processes, and designing an effort-reducing integration. Two inspiring presentations based on practical examples!

5:00 p.m. - 6:00 p.m.
Networking Reception in the Enterprise Solutions Showcase

Stop by the showcase after a full day of stimulating conference sessions to mix and mingle with other conference attendees, speakers, and our conference sponsors.