Nov 5 - 7, 2014
Workshops Nov 4
Grand Hyatt Washington
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Friday, November 7, 2014

8:00 a.m. - 8:45 a.m.
Continental Breakfast
8:45 a.m. - 9:45 a.m.
KEYNOTE: It’s a Process Jim, but Not as We Know It!
Dave Snowden, Chief Scientific Officer, The Cynefin Co

The traditional triangle of people, process, and technology delivering value has become a cliche during the last 3 decades, but it remains relevant. The question, however, is which people, when, with what processes and technology? Snowden, creator of the Cynefin framework, looks beyond increasingly industrial models of design thinking to creating co-evolutionary processes between unarticulated user needs, technology capability, and system opportunities to create a biological model of emergent value. It includes reports on radical new work on workforce and customer engagement through the creation of human sensor networks to provide real-time decision support and a continuous flow of micro-innovation.

9:45 a.m. - 10:00 a.m.
KEYNOTE: Achieving Successful Search
Kamran Khan, Managing Director, Accenture

Large enterprises and government agencies face many daunting challenges when trying to create successful search environments. Based on case study materials from recent search implementation projects in both the public and private sectors, this presentation discusses how to achieve success by developing agile, scalable, and future-proofed enterprise search platforms.

10:00 a.m. - 10:45 a.m.
COFFEE BREAK in the Enterprise Solutions Showcase
10:45 a.m. - 11:30 a.m.
Who’s Who in the Zoo
Anne Buff, Business Solutions Manager, SAS Best Practices, SAS Institute

The value and power of data are growing exponentially in this rapidly evolving digital era. Existing organizational structures are finding it increasingly difficult to handle or address the diverse needs, capabilities, and demands of managing and using data. Thought leader Anne Buff delineates the roles and responsibilities of the data scientist, chief data officer, chief digital officer, and CEO. What new and changed positions best fit your organization and your job?

11:45 a.m. - 12:30 p.m.
Future of the Query
Jonathan Bordoli, Solutions architect, Hitachi Consulting

Search-based application architectures (SBAs) differ from traditional database-centered application architectures, according to Jonathan Bordoli. They aggregate and deliver information from structured and unstructured content sources through a unified interface. They also provide a query model against a single structured data layer. Thus, information can be surfaced holistically and related across the breadth of content in ways that are otherwise impossible. The future of the query might actually be invisibility, since search is baked into the very fabric of the application. Sean Martin adds his views about smart data integration and analytics.

12:30 p.m. - 2:00 p.m.
ATTENDEE LUNCHEON in the Enterprise Solutions Showcase
2:00 p.m. - 2:45 p.m.
Extracting Value From Existing Data
Camille Wellard, Senior Director of Internal eBusiness, Intermountain Healthcare
Tyson Henrie, Search & Collaboration Product Manager, eBusiness, Intermountain Healthcare

In healthcare, having access to the right information can be a matter of life or death. At Intermountain Healthcare, as with other organizations, the challenge of bringing together content from different repositories requires a strategy to mitigate those differences. Collaboration between the clinical and business sides of the enterprise enhanced existing content from disparate silos, each with their own metadata and taxonomies, and optimized search results.

3:00 p.m. - 3:45 p.m.
Searching or Finding?
Bryan Bell, Regional Vice President of Sales, Lucidworks

What is the actual business requirement: searching or finding? Internal and external information comes at us faster than we can keep up with. Business expectations for deploying solutions, through enterprise search and content navigation, that will both capture and leverage hidden value have not changed. Semantics can enhance the effectiveness of existing platforms and narrow the gap between interfaces powered by keyword-based algorithms and an unstructured knowledgebase. Get the latest on exploiting semantic search to alter the traditional search paradigm!

4:00 p.m. - 4:45 p.m.
CLOSING KEYNOTE: Social Media Business: Using Online Connections to Increase ROI
Eve Mayer, CEO, Social Media Delivered

Facebook, Twitter, LinkedIn, and YouTube are changing how our world communicates. A vast majority of CEOs remain hesitant to embrace the new era of emerging media and continue to wonder if it’s possible for an organization to truly leverage these tools and grow their business as a result. Mayer dispels common social media myths and focuses on the logic behind using social media regardless of an organization’s size or industry. Mayer reviews several different case studies from a variety of small, medium, and large companies such as Lane Bryant, Mayo Clinic, and General Motors.